Busting the myth of "We Can't Find Good People"
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- Learn How to Bridge Generational Gaps
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- Gain Fresh Perspectives on Blue-Collar Careers
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- Feel Inspired to Take Action
Bridging Generations-Building Futures
Meet Steve Doyle
I’m Steve Doyle Jr., with 25+ years in product development and manufacturing leadership. I’ve seen it all—what works, what doesn’t, and the moments that make you shake your head. My passion is cutting through the noise to help leaders and teams tackle real challenges with practical, no-BS solutions that deliver results.
From mentoring emerging leaders to solving tough business problems, I focus on creating impact without the corporate fluff. I’ve built programs, led workshops, and helped connect people’s passions to their purpose.
Outside of work, I’m deeply rooted in my Clarkston, Michigan community—whether it’s spending time with family, serving my church, or firing up the smoker with the Holy Smokers BBQ crew.
Blue-Collar BS is where I bring all of this together, sharing stories, stripping away jargon, and getting real about the blue-collar world. Roll up your sleeves and join the conversation.
Meet Brad herda
I’m Brad Herda, a seasoned business leader and co-host of Blue-Collar BS. With deep roots in manufacturing and leadership, I’ve spent my career helping organizations cut through the noise and focus on what really drives success: their people. I believe in creating real, actionable strategies that solve problems across all generations.
As a proud Gen Xer, I’ve seen firsthand how businesses thrive by embracing open communication, mentorship, and innovation. I’m passionate about bridging generational gaps and helping leaders simplify the complicated in today’s workplace chaos.
When I’m not supporting clients or podcasting, you’ll find me enjoying family time in Wisconsin, out on the golf course, musky fishing, or doing projects around the house.
Blue-Collar BS is where we strip away the fluff and have candid conversations about the challenges and opportunities facing the blue-collar workforce. Join us, and let’s dig into the real stuff.
Introducing the Blue-Collar BS'ers
Community
Real Talk, Real Solutions for Blue-Collar Doers.
Success in the blue-collar world shouldn’t feel like an uphill battle you’re climbing alone. The BS’ers community is more than just a group—it’s your lifeline to proven strategies, real support, and the kind of no-BS advice only Brad, Steve, and your fellow blue-collar pros can deliver.
This is your chance to stop spinning your wheels and start building something that lasts with a team that’s been where you are and knows how to get where you want to go.
This is your chance to stop spinning your wheels and start building something that lasts with a team that’s been where you are and knows how to get where you want to go.
Saying no to this isn’t just passing on a community—it’s turning your back on the opportunity to lighten your load and thrive. With access to tailored tools, actionable insights, and a network that has your back, the BS’ers are here to support you in winning. Don’t let this chance slip by—scroll down, pick your level, and join the team that’s changing the game.
Blue-Collar Bs'ers Community
Level 1:
Stay in the KnoW
from
Free
Level 2: Back Stage Content – Quick Wins, Real Results
Level 3: Full BS’er Community – Build, Thrive, Succeed
from
from
$20/month
$400/month
Our services
Save Time and
Focus on
What Matters Most
Are inefficiencies in your operations stealing precious time from your business?
Overwhelmed by tasks that could be delegated but aren’t?
Overwhelmed by tasks that could be delegated but aren’t?
Lead Confidently
and
Build Stronger Teams
Are you struggling to connect with and inspire a multigenerational workforce?
Do miscommunications between generations create conflict in your business?
Do miscommunications between generations create conflict in your business?
Boost Profitability Without Sacrificing Quality
Is your business leaving money on the table with outdated financial systems?
Are costs spiraling out of control with no accountability?
Are costs spiraling out of control with no accountability?
Retain Top Talent and Build a Resilient Workforce
Is your business losing skilled employees due to retirement, disengagement, or poor retention strategies?
Are you struggling to attract and keep the next generation of workers?
Are you struggling to attract and keep the next generation of workers?
We support you and your team to streamline processes, eliminate time-wasting activities, and teach delegation strategies that empower your team while keeping everyone accountable.
Our leadership and communication coaching improves collaboration, fosters trust, and equips leaders to effectively navigate the challenges of today’s diverse workforce.
We identify and support opportunities for growth, trim unnecessary expenses, and implement financial accountability systems that drive profit without compromising quality.
We support you and your team in developing retention programs, bridge generational gaps, and build a culture where employees are engaged, loyal, and invested in the success of your business.